04 — Archive
Interactive Marketing & Business Dashboards
2022Data Analyst / Visualization Specialist
Data VisualizationSQL
Project Overview
A collection of professional interactive dashboards created with Looker Studio and Power BI, designed to transform digital marketing and business data into actionable insights.
Project Details
- Client
- Various
- Timeline
- Ongoing from 2022
- Role
- Data Analyst / Visualization Specialist
- Team
- Solo
Challenge
Converting unstructured data into business-meaningful insights, requiring visualization expertise and advanced SQL.
Approach
Determined critical KPIs, established data connections, designed custom SQL queries for extraction/transformation.
Key Results
- —Campaign-Group tracking, LinkedIn Ads performance, engagement time dashboards
- —Reduced reporting time by 80%
- —Visualization of engagement metrics leading to content strategy improvements
Technologies Used
- Looker Studio
- Power BI
- SQL
- Statistical Analysis
- Data Modeling
- DAX
View & Demo
Key Features
Campaign-Group performance tracking
LinkedIn Ads performance dashboards
Engagement time analysis
Custom SQL queries for data extraction
Interactive filtering and drill-downs
Gallery
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